We need more startup marketing minds (a.k.a. Full-Stack Marketers)

You don’t have to be good at everything, but you have to have enough exposure and experience at all levels of the marketing “stack” to be able to make good calls on how to spend your time, money and other startups resources in order to maximize the value you bring to the table. It’s not enough to be a brilliant marketing strategist and not know how to execute those strategies. It’s not enough to have a bag full of tactical tricks if you can’t create cohesion for the company positioning. It’s not enough to be a master of Social Media and have no idea how SEO works.

The “New” IT Calls for CIOs and CMOs to Become BFFs

Gartner predicts that CMOs will outspend CIOs on technology by 2017. Now that technology is increasingly vital to marketing services, CMOs aren’t waiting for permission from anyone in IT to get what they want or need.

While everyone loves a rebel, the truth is that most CMOs would be better served by forming strategic partnerships with CIOs.

The CMO and CIO Power Team: Fostering a Culture of Collaboration

As IT expands its presence, moving out of the back office and into the front office, marketing must bring the CIO into their world—a world where discussions need to be monitored and responded to in real time, and where missing a trend may mean missing the market. And CIOs must ensure that marketing is aware of all the possibilities afforded by today’s technology, so they can be sure that they are taking advantage of latest advances in areas like big data and analytics.  


Dear CIO, Marketing's Success Depends on You

CIOs have an amazing opportunity to greatly impact their company’s success. Specifically, CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiencies.

Early Indicators: The Rise of the CIO of Marketing

Marketing has become so relentlessly and fundamentally digital in recent years, and that means the smart and timely application of a veritable blizzard of emerging new technologies, the most formidable and important ones these days being related to social media and smart mobility.  These include social analytics, business intelligence, large scale customer experiences, and so on.

We’re all marketers now

Engaging customers today requires commitment from the entire company—and a redefined marketing organization.

To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.

Recognizing your office IT geek, it’s Happy SysAdmin Day!

July 29th is the day to honor the most vital, yet least appreciated member of any modern organization: the “sys admin.”  A System Administrator, or ‘sysadmin’is a technology professional, who plans, hacks, fixes, protects and creates computer networks to so you can leverage the awesome power computing.

CenturyLink has apparently started its re-branding campaign in Portland, starting with this pay phone.

CenturyLink has apparently started its re-branding campaign in Portland, starting with this pay phone.

PEAK Participating in World IPv6 Day

With the IPv4 address space about to become exhausted, it has become a priority for webWORLD IPV6 DAY is 8 June 2011  The Future is Forever properties to move to IPv6 addresses.  For Internet and hosting providers, such as PEAK Internet, it then becomes increasingly important to equip its networks to provide and support those IPv6 addresses.